A Front Sight Secret Revealed

Please send to all on your E-Mail Lists.

November 22, 2005
From: Dr. Ignatius Piazza
Founder and Director
Front Sight Resorts
www.frontsight.com


A Front Sight Secret Revealed and the $1,200 Lifetime Membership.

Dear Friends and Students of Front Sight,

Before divulging to you some previously held secret information
about Front Sight, allow me to sincerely wish you and your family
a Happy Thanksgiving. As Americans we have so much to be thankful
for. Please remember when enjoying your holiday meal to give
thanks for all the valiant men and women protecting our freedom
throughout the world.

Most of you probably are not aware that my vision for Front Sight,
Las Vegas began in 1998 when I purchased 556 acres of unimproved,
raw land for its appraised value of $185,000. There was no road,
water or power—just a bunch of dry dirt in the desert.

Dinosaurs in the firearms industry thought I would fail miserably
when I set out with an ambitious goal of developing a $50 million
dollar master planned community anchored by a world class firearms
training facility —- with no investors, lenders, or working capital.
My vision was to set the example for safe and responsible firearms
ownership and in doing so, positively change the image of gun
ownership in our lifetimes. I boldly stated up-front to the small
number of students in those early days that Front Sight had no deep
pocket funding sources but would persevere to develop it all with
cash flow from course offerings and membership sales.

Over the last seven years while heavily-financed and investment-heavy
.coms crashed, recession-hit corporations downsized and post 9-11
travel-related businesses\ declared bankruptcy and defaulted on
their pensions, Front Sight has quietly and slowly plugged along
acquiring very valuable water rights and making millions of dollars
in improvements to our land, including a four mile paved road; massive
amounts of grading; power, water, and underground infrastructure;
numerous professional firearms ranges; world-class rope, rappel, and
climbing facilities; 8300 square foot permanent classroom and pro shop;
and landscaping.

A recent MAI appraisal of Front Sight’s land, water rights, and
improvements places its value at over $37 million dollars. This
appraisal does not include the additional value of Front Sight’s
firearms training business or equipment.

Throughout our construction and development, Front Sight has
provided an increasing selection of self defense and firearms
training courses that attract thousands of new students each
year from all over the country as they join thousands of returning
students for a level of training that is not readily available
anywhere else in the world. As a result, Front Sight has grown from
a few instructors training a handful of students to an organization
that has trained over 35,000 students —- each student receiving
personalized attention and leaving Front Sight as a representative of
safe, responsible, and professional firearms training.

Front Sight has been very successful in providing a variety of lifetime memberships
for every level of interest and budget. As the number and types of courses offered
at Front Sight have dramatically increased, thus making each membership much more
valuable to all members, and as Front Sight’s financial position continued to
improve, I have listened to the overwhelming requests of the majority of students
and strived to create ways to reduce the cost of the memberships, thereby making our
training more broadly available to the average person.

When I have found equitable ways to reduce the cost for new members, I have provided
millions of dollars in free or very low cost upgrades to earlier members. Anytime I
have reduced the cost of a particular type of membership to increase the number of
responsible, law abiding citizens who could now afford to train with us, I have
offered that membership without a number of other benefits that originally
accompanied it at the higher price, thereby making it fair for all members.

The $1,200 Lifetime Front Sight Challenge Membership offered at the end of this
e-mail is an example of this philosophy. Take a look at the Challenge Membership
after I tell you something only a few trusted individuals have ever been told…

Only a few people know that I have received numerous solicitations to sell Front
Sight. Collectively over $100 million dollars in offers have been refused simply
because I did not feel the solicitors held the same vision for Front Sight that I
have shared with you over the years and that they would not protect our loyal
students, staff, and members. In fact, six weeks ago I flatly rejected a written
offer of $25 million cash for the master planned community portion of Front Sight
when the solicitor revealed that he was not interested in developing the master
planned community or protecting the members, but simply wanted to land bank the
property for future sale and profit.

I’m sure you will be surprised to know that there was one offer on Front Sight’s
master planned community land that was placed in escrow four months ago for $25.5
million dollars, because it DID have a written provision in the sales contract that
would provide all Platinum members with a one-acre parcel complete with paved road
and utilities. Knowing that the master planned community would be completed by the
developer, I would have used money from the sale to place the finishing touches on
Front Sight’s Firearms Training Resort. Unfortunately, the contract fell out of
escrow when the developer revealed that he did not have the building contractors
lined up to complete the project in the efficient time frame that we had previously
agreed upon.

And just three weeks ago, with another individual, I finally had an agreement for
the PERFECT DEAL that would have ultimately completed EVERYTHING at Front Sight to a
level far exceeding our expectations. Through no fault of Front Sight’s, that
agreement was lost on November 7.

I share this information with you so you know that I have been working diligently
and intelligently to create a very valuable and highly sought-after resort
development. I want you to also rest assured that Front Sight will never waiver
from the original goals we set to create “The Safest Town in America” and positively
change the image of gun ownership in our lifetimes. And I will never agree to any
deal that does not protect the loyal and supportive students, staff, and members of
Front Sight -— no matter how much money is thrown at me.

I have kept my eye on the original vision for Front Sight while keeping my nose to
the grindstone and built up significant equity, value and a national audience. All
of this has positioned us to attract top-flight developers. We are looking for the
RIGHT DEVELOPER -- one who has the horsepower, experience, and funding to complete
the project to it’s full splendor and understands the joint venture opportunity we
provide in allowing them to pre-sell the entire master planned community to our
existing base of students, staff, and members, plus all the new students visiting
Front Sight from the national exposure of our two, upcoming full-season reality TV
shows.

Of course, Front Sight’s journey to this point has not been without hurdles,
obstacles, and attacks. We have had our share of short-sighted, self-centered
individuals who overtly and covertly seek to impede our progress for their own
twisted satisfactions and personal gain. We have even had some bizarre accusations
from “nut cases” doing their best to stop us from completing our dream at Front
Sight because our success drives them even more wacky. And believe-it-or-not, those
same dinosaurs that predicted our demise when I started Front Sight from scratch are
still hoping we fail—- just to prove themselves right. Through every obstacle,
challenge, and dogfight we have encountered, Front Sight has prevailed to become
stronger, tougher, and larger. We have our intelligence, perseverance, and you --
our loyal staff, students, and members to thank for our success.

Sincerely,

Ignatius Piazza
Founder and Director
Front Sight Resorts
www.frontsight.com